NEXIAN “Local Brand Global Aims”
Is local contains handheld cell phones that produced by PT. Inti Pisma International ( formed by PT. J-Tech Indonesia & PT. INTI in August 2004 )
They will be launched its latest model, the NX 700, in March 2007. Is the first to be classified as a national product, with 40% local content, the result of research and development at the company’s factory at Karawang in West Java.
They are playing in nice market from the market leader in cell phone manufacturer such as Nokia, Sony Ericsson, Motorola, Samsung, LG etc. They also confront with the industry giants by making image “cheapest cell phone” by bundling packet with Bakrie’s Esia brand.
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